Cross Pollinating on…Facebook?
Did you know that Loudoun Wildlife Conservancy is active on Facebook?
Wait…don’t click that CLOSE button…I promise there is a good reason for this blog post!
want need you to Follow LOUDOUN WILDLIFE CONSERVANCY on Facebook!
Since Facebook is one of society’s most rapidly growing marketing tools, Loudoun Wildlife Conservancy is employing it to effectively and efficiently promote important information, events, accomplishments, and action items. Beyond these central goals, Facebook posts afford LWC a modern and lightening-speed outreach highway. Not only can LWC connect with other conservation-minded citizens, but it can also reach out to the wider public to promote involvement and education about countless, significant topics.
Our Facebook page currently has 1,392 Followers!
Some of these Followers are already active members who want to see photos from and read the feedback about our field trips (like last weekend’s vernal pools events). They are local residents seeking details about the upcoming events being promoted, or who enjoy learning about native plants and their seasonal growth. Some of our Facebook Followers have their own photos of backyard birds or other wildlife visitors to share with their community. Some have wildlife or habitat concerns to share, insect populations to report, or plant identification questions.
Actively posting on Facebook affords Loudoun Wildlife Conservancy an influential voice that can be shared from a Follower to a family member, neighbor, or colleague. This means our efforts are being communicated to others who are then learning about LWC and its important (and edutaining) efforts. This kind of instant sharing generates interest and action, and it encourages engagement with communities well beyond the boundaries of Loudoun County. This means that LWC, its projects and events, and the exciting and purposeful work of conservation and wildlife research is being more broadly shared, and shared again, and again. Thus, Facebook is enabling Loudoun Wildlife Conservancy to CROSS POLLINATE…information, ideas, research, conservation efforts, and so much more.
There are so many delicious bits of information out there that can’t usually be quickly shared on a static website platform. So, LWC can’t always post and repost on the website about the latest in Monarch research, the recent multi-national interest regarding the migratory Monarch habitat restoration, or the bluebirds now arriving in their bluebird boxes…but we CAN post that to Facebook where it is instantly accessible from any smart phone or computer.
So, why do we need (not merely want) you to follow LWC on Facebook?
Simple math can illustrate:
- If I am a Follower, I am getting all the LWC Facebook posts—daily. This increases LWC’s visibility to me.
- If I share a Loudoun Wildlife Facebook post on my Facebook page, and I have 10 Facebook friends…I have just increased our visibility by 10X.
- If you and I both share a Loudoun Wildlife Facebook post, and we each have 10 friends…well, that is 20X the visibility.
The more visible we are, the more powerfully we can educate and impact. It’s like having a superhero cape. So, even if you are not a huge Facebook fan, or you are only a casual user, consider “FOLLOWING” the Loudoun Wildlife Conservancy page and sharing our posts. You’ll be our superhero!
Next year, in 2015, Loudoun Wildlife Conservancy celebrates its 20th anniversary; wouldn’t it be incredible if we could increase our number of Followers to 2,015…or more? Imagine that power!
Oh, and if you want to share this blog post, it’ll be cross
posted pollinated on our Facebook page! You’ll recognize us there by our familiar logo.